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China Medical University Hospital is nominated for 3 IMTJ Medical Travel Awards held by the International Medical Travel Journal (IMTJ) and will attend the award ceremony in Berlin, Germany, on December 3, 2019, drawing international attention to Taiwan's medical excellence. 

International Center nominated for 3 IMTJ awards, including specialist international patient center, excellence in customer service, and best marketing initiative

CMUH has been nominated for 3 IMTJ International Medical Travel Awards this year. The categories include “Best marketing initiative”, “Excellence in customer service”, and “Specialist international patient center”. The awards highlight Taiwan's remarkable medical technologies, international medical services, and strength in international promotion and marketing, now recognized by the international community. The award ceremony will be held in Berlin, Germany, on December 3 and serves as another opportunity to promote Taiwan's medical brand internationally. 

Taiwan Global Healthcare Association Director Wen-Da Qiu congratulated CMUH and stated that this was the first time Taiwan has ever been nominated by the world's largest international medical association. Under the support of CMU and CMUH Chairman Chang-Hai Tsai and Superintendent Der-Yang Cho, CMUH is truly admirable in the field of international medical practice and is a paradigm for all of the groups and individual members of the Taiwan Global Healthcare Association. 

Taiwan Nongovernmental Hospital & Clinics Association Secretary General Ming-Yen Wu stated that the nomination of CMUH is a significant milestone as it will encourage more Taiwanese hospitals to participate in international awards. 

“A Perfect Pair” received over 10 million views online and sets a new example for a diverse and innovative model of international medical marketing

When looking at the 3 nominations for CMUH, the nomination for “Best Marketing Initiative” was largely due to the success of the 2018 short film “A Perfect Pair”, describing a patient case from Vietnam and receiving over 10 million views online. The case was initially a simple international medical philanthropy case sponsored by Hong Fu Industrial Group, a Taiwanese company in Vietnam. However, it soon became an international promotion for Taiwan's medical brand, which drew the attention of the judges. This case incorporated the innovative and diverse capabilities of the International Center, as well as corporate charity, medical technological advancements at CMUH, and international physicians training at CMUH. Finally, with the support from the government, the case was produced into a short film and translated into seven different languages for promotion at the World Health Assembly. Taiwan's Presidential Office, Taiwanese embassies, and the United States White House - Bureau of East Asian and Pacific Affairs, as well as other international government agencies, widely publicized the film, creating a new example in international medical marketing. CMUH also received the 5-star service award for medical and clinical institutions by prestigious magazines 3 times due to the hospital's comprehensive medical services for international patients, such as expedited appointment times, and extremely high patient satisfaction ratings. Additionally, CMUH received a letter of appreciation from a member of the United States Congress, contributing to the hospital's nomination for “Excellence in customer service.” Lastly, International Center Superintendent Hung-Chi Chen, recognized in Taiwan and abroad and unrivalled in the area of integrated reconstructive microsurgery, successfully received a nomination in the category of “Specialist international patient center”.

International Center demonstrated the power of teamwork and draws international publicity to the medical accomplishments of Taiwan

International Center CEO Ai-Chi Chou indicated that the nomination for this award is a result of the many achievements made by CMUH's international medicine in recent years. CMUH took Director Wen-Da Qiu's advice when he encouraged hospitals to participate in international awards during the Taiwan Nongovernmental Hospital & Clinics Association director/supervisor meeting. He stated that, after many strategy meetings and reviews of Taiwan's past achievements, now was the time to have the world recognize Taiwan's medical potential and competitiveness. Among the 19 competition categories, CMUH entered 3 categories and was fortunate enough to be nominated in all of them. CMUH appreciates the hospital management for supporting the entry into the competition. The team is not afraid of international competition and will continue to strive to provide the highest caliber of international medical care. To have the opportunity to provide this type of care to patients around the world is already the greatest award. 

IMTJ was established in 2007 and organizes the IMTJ Medical Travel Awards each year. The awards are judged by a team of 20 judges worldwide, who choose medical institutions with first-class and innovative medical services as finalists to attend the award ceremony. The award ceremony last year was held in Athens, Greece, where 30 medical institutions from Europe, America, Asia, and Africa were nominated as finalists. This year, CMUH stood out from the intense competition and was nominated for 3 awards, winning glory for Taiwan on the international stage.

▲China Medical University Hospital's innovative abilities successfully promoted a simple international medical aid case into a new model of marketing to showcase Taiwan's medical prowess, obtaining the judges' approval and receiving their nomination for the 2019 IMTJ Medical Travel Award for “Best marketing initiative”.

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